who we are

About Our Company

Established in 2017, YourTarget is a global digital and social innovation agency that powers the social ecosystem through integrated solutions that align strategy, talent, media, and technology. We help brands connect with their customers by creating personal connections in the digital world.

Partner With a Digital Marketing Agency That Delivers Growth

We’re a full-service digital marketing agency that helps brands that want to get noticed and dominate their industry. We love marketing. We eat, sleep and breathe it. But more importantly, we love seeing our clients grow their businesses with our help. There’s nothing more satisfying than playing a pivotal role in the success of another business. Whether you’re a fresh-faced startup or a seasoned enterprise, we want to be the one that helps you chart a course to explosive growth. If this sounds good to you, then let’s talk.

Meet Our Team of Experts

Sabrina Princigalli

Founder & CEO

Sabrina founded YourTarget to bring software and people closer through solutions optimized for ease of use. She has been an entrepreneur for 25 years, learning and winning new challenges. Sabrina believes that energy is what makes a difference and she spends every day finding out, to contribute to making people's lives easier.

Sabrina conveys her vitality to clients and her trusted team, whom she considers a second family.

Ahmed Alkhamis

Strategic Partner Metaverse, Saudi Arabia

Mr. Kholeef, Deputy Vice President of Emkan Holding, believes that the partnership with YourTarget will bring a different vision of marketing to structures in Saudi Arabia and support a digital upgrade in the country.

Khalid Alkhamis

Senior Sales Manager

Khalid has over 10 years of experience in sales and business development, with a focus on the Middle East market. He has worked in various industries, including technology, telecommunications, and logistics.
In his current role as Senior Sales Manager at Your Target, Khalid is responsible for leading the sales team and developing sales strategies to grow the company's business in the Middle East. His expertise in sales and business development, coupled with his experience in the region, makes him an asset to the company as it expands its presence in the Middle East market.

Dixon Melitt James

Blockchain Strategy Consultant

Dixon is passionate about building solutions with a vision to bridge the gap between businesses and customers through the adoption of emerging technologies and implementing innovative solutions. He has over 16 years of experience in strategy, consulting and technology.

Dixon is a versatile and seasoned engineering professional and his specialties include: Blockchain, Web3, NFT, Metaverse, VR, AR and Artificial Intelligence.

Vanessa Liwanag

Content Marketing Manager

Vanessa is an MBA alumni of the prestigious Mod’Art International in Paris, France and founder of CTW Creative Talents Worldwide. She worked with global high-level talent search firm, Janou Pakter, wherein she dealt with clients in the fashion, design, beauty and luxury domains. Vanessa shifted to digital content marketing in 2012 and she joined Agence Luxury in 2015, a leading content marketing agency, and LuxeInACity, one of the leading luxury travel blogs at that time. Vanessa has over 15 years of work experience in business development and strategic digital content marketing, and has worked with many high-level clients in Europe, the US and Asia.

Benedetta Maranesi

Art Director

Benedetta graduated in Art Direction at the IED Milan Institute of Design, and then worked both in Italy and abroad, designing and implementing traditional or digital communication strategies.

Today, she’s part of YourTarget’s team as an Inbound Art Director and Graphic Designer, allowing our agency and clients to get the most out of any visual design.

Martina Todorova

Social Media Manager

Martina is an experienced brand and social media manager and certified professional by Durham Business School, Cambridge Marketing College and the University of Sheffield. Her academic education is combined with strong experience in both client and agency companies working in Telco, TV, Digital publishing, Banking, Automotive, FMCG industries.
After spending some years working with traditional media channels, digital marketing is the area where she feels free to explore and experiment – to learn from data and improve each and every project she is working on.

Valentina Sangiovanni

Web and Automation Manager

Valentina has always been fond of technology and innovation. She created her first blog in 2008 from a Caribbean beach, and since then, she has visited three continents, experienced a lot of journeys and relocations, by working both as a freelancer and a startupper.
Today, she lives in Zurich and is into SEO, web design and implementation. Curious and acute observer, she’s fascinated by the current dynamics through which people, media and users interact with one another in the online world: that’s why ‌user experience study and optimization is at the heart of all her projects.

Meet Our Partners

Our Story

Learn more about our history – from starting as a small team of digital experts, Your Target has grown and expanded with a vital presence in different international markets, plus a new department dedicated to virtual reality and the Metaverse.

2017: Opening

We started in 2017 as a small team of passionate digital marketing experts with a mission to help businesses grow.

2018: International expansion

In 2018, we celebrated our first international client, alongside our third local client. Our team has also expanded to 4 experts.

2019: Growing team of experts and clients

By 2019, our team had grown to 5 experts, and we were proud to have 25 active clients under our belt.

2020: Expansion in 4 markets with a growing client base and team

In 2020, we continued our growth trajectory, with a team of 12 experts, 32 active clients, and a presence in 4 markets.

2021: Your Target launches office in the UAE

In 2021, we added another market to our list and opened a new office in the UAE.

2022: Middle East expansion and partnerships formed in Saudi Arabia and Egypt

In 2022, the team of experts at Your Target grew to 19 members with a primary focus on the Middle East region. Your Target formed new partnerships in Saudi Arabia and Egypt, indicating an expansion of the company’s presence in the region and a commitment to building relationships with key players in those markets.

2023: Team expansion and creation of new department dedicated to virtual reality and the Metaverse

In the year 2023, the team of experts has grown to 21 members, and a new department has been established to focus on virtual reality and Metaverse technology. This indicates a shift in focus from the Middle East to emerging technologies that can have a significant impact on industries worldwide.

Talk to a Full-Service Digital Marketing Agency About Your Business Goal

At YourTarget, we’re passionate about helping businesses reach their maximum potential online. Tell us a little about your brand and what you hope to achieve, and we’ll be in touch to discuss how we can help you grow.