Case study: Strategic Digital Marketing
Kindof is a furniture design company that started off as a family-run business and has grown over the years to serve an international audience. Based in Italy, Kindof creates contemporary, sustainable furniture with the unique premise that all items are created from a single steel rod.
The challenge for Kindof was to establish a more effective content marketing strategy that would help the company reach a wider audience and increase brand awareness. In particular, they needed to create a blog in both Italian and English that would resonate with their target audience and attract more traffic to their website. In addition, Kindof also needed to improve its social media presence to engage with their existing customers and attract new followers to their brand. They recognized that a more focused and targeted approach to content and social media marketing was necessary to help them achieve their business objectives.
To address the challenge of creating content in both Italian and English, as well as managing social media channels, our team developed a comprehensive digital marketing strategy for Kindof. We created a content calendar that included blog posts, social media updates, and email newsletters in both languages, with the goal of showcasing Kindof’s unique design philosophy and sustainable practices. We also conducted keyword research and implemented on-page optimization strategies to improve search engine visibility and attract organic traffic to the website.
As a result of our digital marketing efforts, Kindof saw a significant increase in website traffic and engagement on their social media channels. The blog section became a go-to resource for design enthusiasts and the social media accounts were filled with active discussions and interaction with followers. Overall, our strategic digital marketing campaign helped Kindof establish a strong online presence and connect with a wider audience.