Advanced Technical Solutions (ATS)
Case study: Website and Strategic Digital Marketing
ATS is a leading ICS and OT security provider based in the UAE and serves clients in and around the Middle East region. ATS provides cyber security, telecom, system integration, engineering, design, installation, maintenance and support services to clients and companies in the energy, utilities, power, defence, government, commercial and education industries.
The Challenge:
ATS came to us needing a new website with updated, consistent messaging and sophisticated content tailored to the individual market verticals it serves. ATS also needed to build its social media profiles and presence to gain a following online and promote the events and conferences that it participated in across the UAE. ATS also needed support in promoting its online presence via webinars and ebooks, as well as additional support with event collateral.
Our solutions:
Website Creation and Optimisation: We created a high-performing, UI/UX-friendly website for ATS featuring quality SEO content, design, imagery, and layout. High-ranking pages were added, including the ATS Blog with weekly articles published and connected to the company’s social media profiles.
Social and Content Marketing Campaigns: We put our heads together to come up with an effective content strategy involving SEO-optimised blog articles and social media posts that helped to increase website traffic and enhance ATS’ reputation as an industry leader. We also created high-quality visuals, presentations and videos for ATS to use in the webinars and the events they participated in.
Results:
The ATS website gained high traffic in the target markets in the Middle East and blog articles done by for ATS were ranked in the top 10 of online search results in the target market. Social media following also increased and brand awareness was established in the target markets in the Middle East.
ATS was also highly visited and visible during the ADIPEC fair where they participated and leads were gained from this event, thanks to the promotional push of the email newsletters and social media posts plus the blog articles that promoted the participation of ATS at the ADIPEC event.