Cloud 9 Switzerland
Case study: Website and Digital Strategy
Cloud 9 Switzerland is an established life sciences company providing premium hemp nutraceuticals for the wellness market alongside pharmaceuticals for the medical market. With headquarters in Lugano, Switzerland, the company has partnerships across the world and serves an international client base. Cloud 9 Switzerland has created its signature VIVA nutraceuticals range and works towards developing therapies for glaucoma, asthma, and pain using cannabis and various other medicinal plants.
The Challenge:
Cloud 9 Switzerland needed to create a robust online presence to help increase their brand awareness, reach out to new customers, and drive sales. They required a comprehensive digital marketing strategy that would include website creation, social media promotion, blog and content marketing, email marketing, support in ecommerce shop, and an online presence boost.
Our solutions:
To help Cloud 9 Switzerland overcome these challenges, our team developed a customized digital marketing plan that included the following:
- Created a new website that was optimized for search engines and designed to provide an exceptional user experience.
- Developed a social media strategy that included creating and managing profiles on multiple platforms.
- Launched a content marketing campaign that included creating and publishing blog posts and social media updates.
- Provided support to optimize the ecommerce shop with improved customer journeys to purchase, improving cross-sales and upsell opportunities.
- Recommended online presence boost measures such as directory listings and engaging in local forums and online communities.
Results:
After implementing our digital marketing strategy, Cloud 9 Switzerland saw significant improvements in their online presence and brand awareness. The results included:
- A significant increase in website traffic, with a 38% increase in unique visitors to the website within the first six months of the campaign.
- Improved online brand presence with a 45% increase in social media engagement on Facebook and Instagram.
- An increase in sales, with a 25% increase in the number of sales made through the website during the campaign period.
- Improved customer loyalty and satisfaction through improved online user experiences and personalised follow-ups.
Overall, Cloud 9 Switzerland was thrilled with the results of the campaign and continues to work with our team to refine and improve their digital marketing strategy.